I.E.M. was founded in 1999 with the aim of creating international high-profile business events for the promotion of Italian wine and Made in Italy.

Thanks to its acquired experience, I.EM. offers guidance and support with the organization of promotional events, walkaround tastings, B2B meetings, study trips to Italy for foreign wine professionals and educational seminars as well as with media relations, consultancy and OCM projects.

In 2010 I.E.M. created a unique international promotional tool at the service of Italian wine producers: Simply Italian Great Wines

Discover the different types of “TAILOR-MADE” events that we organize

Media Relations

Initiatives dedicated to journalists and bloggers with the aim of increasing visibility, broadcasting news and creating topics of conversation.

B2B Meetings

Focused meetings with wine trade representatives, organized through prearranged appointments, that match demand and supply.

Walkaround Tastings

Workshops dedicated to highly selected members of the trade, aimed at facilitating the creation of business relationships and communication without any intermediary.

On and off trade promotion

Promotion and event organization at wine bars, restaurants, wine cellars, shops and large-scale retail channels

Study trips to Italy for foreign wine professionals

Focused trips aimed at enabling journalists and wine professionals to acquire an in-depth knowledge of local wine estates and the specific traits of their surrounding territory.

Consultancy and support with OCM funding

Support with all the paperwork and procedures required to obtain funding for the promotion of company products outside the European Union.

Contact us for more information